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Newsroom
11/2/2007
Dallas Cowboys owner Jerry Jones brings his battle against some of the nation’s largest cable companies to Austin. Jones was in town to announce that the NFL Network, which has the rights to broadcast eight games this season in HD, will be carried in Austin by Grande Communications.
Two of the games carried by the NFL Network this season will feature the Dallas Cowboys. Jones said he tried to get the games on the region’s biggest cable company, Time Warner, but was not able to reach an agreement. “There are 240 companies, plus satellites, that carry our network. But you’ve got some of the larger companies that are not,” Jones said. “How can it work for the business plans for all of those companies and not work in the business plans of the largest?”
Jones said a key sticking point in dealing with major cable providers is that the NFL wants its network to be carried as part of the basic cable package, while some companies want to put it in a special tier and charge a premium for the channel.
“We know what NFL programming is worth, and we know how it’s built FOX,” he said. “So we jump back when we have those big cable companies that say ‘hey, we’re going to make you think we’re going to put it on there…but we’re going to charge our fans more to get it.’ They could put it in their basic package, but they don’t want to do it because they want to make money.”
Officials with Time Warner Cable say it’s the NFL that is concerned about revenue over getting the games to the largest number of fans as possible. “We want to be offered the same thing that other cable companies are. Other cable companies are offering it on a sports teir and that what we would like to do.” said Stacy Schmidt.
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