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Unlimited TV for $30 a month on iTunes?
 Posted
11/3/2009 3:10:00 PM
Would you pay $30 a month to watch TV via iTunes? That’s the pitch Apple has been making to TV networks in recent weeks. The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me.
Apple (AAPL) isn’t tying the proposed service to a specific piece of hardware, like its underwhelming Apple TV box or its long-rumored tablet/slate device. Instead, the company is presenting the offer as an extension of its iTunes software and store, which already has 100 million customers.
A so-called “over the top” service could theoretically rival the ones most consumers already buy from cable TV operators–if Apple is able to get enough buy-in from broadcast and cable TV programmers.
Click to read more
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Producer Thomas
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